Google homepage, renowned for its simple white page with its logo and a search box, is set to undergo a radical change for the first time since its launch in 1996, with the addition of Google’s interest and news-based feed.
Google announced this development on Wednesday stressing that it was deploying further customisation to the feed, which took over from its Google Now personalisation in December, using the company’s “advanced machine-learning algorithms”.
Google’s Vice President of Engineering, Shashi Thakur, in a blog post announcing the development, said “You’ll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more. And now, your feed will not only be based on your interactions with Google, but also factor in what’s trending in your area and around the world”.
People have long turned to Google to get answers, learn about the world, and dig deeper on topics they’re passionate about.
“Sure, we all have many things in common, but none of us has quite the same mix of passions, interests and goals as the next person.
“And, while we each keep up to date on the things that matter to us in different ways—social media, news apps, talking to friends—it’s hard to find one place to stay in the know about exactly what matters to you.
“Today that’s changing. As the world and your interests change, your feed will continue to grow and evolve along with you,” Thakur said.
Google said the new additions to the feed would roll out to US users immediately and internationally in the next couple of weeks.