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Etisalat Nigeria: Subscribers apprehensive as firm’s crisis deepens

Subscribers on the Etisalat network have become apprehensive as the crisis rocking the “Not Just a Network, It’s an Attitude!” telecoms firm shows no signs of an end.

The protracted $1.2 billion debt crisis has left UAE-based Etisalat Group, which gave Emerging Markets Telecommunication Services (EMTS) the right to operate in Nigeria as Etisalat Nigeria, to withdraw its brand name, giving the new management board an ultimatum of 3 weeks.

The continued crisis has left subscribers on the network worried as to what will become of their beloved network.

“I’ve been burying my head in the sand over this Etisalat Nigeria thing. What does all this mean for people that have Etisalat lines?” Jollz queried on Twitter.

The Nigerian Communications Communication (NCC) has for the umpteenth time issued press releases trying to allude the fears of subscribers on the network; but the telecoms regulators has been mute in the face of the new development.

And although the management of EMTS has come out to say subsisting agreements mean the firm is allowed to continue using the brand name, and that even a change of brand would not affect network integrity, customers are not convinced.

>>Also read: Etisalat Nigeria: Change of name essential – Telecoms association

“Nnaa, me I have dumped my Etisalat SIM card since this issue started o,” Nnamdi told TheNewsGuru tech editor at a Sweet Sensation outlet in Lagos state.

One thing that is certain is that, since Etisalat Nigeria isn’t folding up, and that Airtel still exist till date, subscribers on the network have nothing to worry about.

“This Etisalat Nigeria story reminds me of the inconsistent journey of ownership of the Red network. You know the story from Econet to Airtel,” @Iam_Muzzamil tweeted.



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