Actress and reality show star, Ifu Ennada broke into limelight after appearing in the 2018 edition of Big Brother Nigeria tagged ‘See Gobe’.
Ever since, the outspoken damsel hasn’t just been enmeshed in a few controversies, she has also succeeded in becoming one of the most talked about housemates from that season.
Asked how the BBNaija changed her life, the budding entrepreneur said:”Since my Big Brother experience, my life has not remained the same. My popularity has grown, my commercial value has grown, and the quality of the totality of my life has gotten better.
“Big Brother Naija announced me to the world and using the platform and popularity I launched my haircare business-BeautIFU Ennada. Before #BBNaija, I had plans to start my haircare business, which was inspired by hair loss I suffered at the time. I’d found a natural solution that worked, but I didn’t have the financial resources to bring my business to life, but Big Brother changed that. I didn’t win the show, but my popularity opened doors for me that saw people book and pay me for hosting events and making appearances. I saved up some of my earnings and started my business with about 300,000 naira. Today, in less than a year, my business has become a multimillion-naira business with distributors across the world. I’ve never been to the US, but my hair products have crossed borders to get to every continent on earth. Aside from Nigeria, I have distributors in places like Los Angeles, Europe and other parts of the world, she said in a chat with Allure.
Ifu also used the medium to advise the current BBNaija housemates to think of ways to leverage on the platform, adding that fame doesn’t equate to success.
“My advice to the new set of BBN housemates would be for them to make use of the platform to sell themselves. They need to consciously let people watching know what to expect from them after they leave the house, this way it’ll be easier for them to excel in their chosen businesses after the house. For instance, when I was in the house, I intentionally wore my natural hair
“Also, after leaving the house, they shouldn’t think of themselves as instant successes but start working hard to become successful in their chosen fields, because they don’t have anything to their name aside from being on a popular show. Equating popularity to success is very tempting and is a standard mistake reality TV Stars make. Popularity can fizzle out if not managed well. Also, fame doesn’t equate to success. You must learn how to exploit your reputation to create wealth, and it all starts from what I talked about earlier on”
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