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Ayo Animashaun is a household name in the Nigerian entertainment industry and has been instrumental to the growth of the industry through his products, Hip TV,the Headies and lot’s more .
The showbiz entrepreneur recently affirmed that Nigerian artistes cannot win the Grammys. He said Grammys are not for us but for Americans.
Animashaun, the CEO of Smooth Productions made this known in a chat with Tribune.
According to him:”I really don’t understand why Nigerians want to win the Grammys. Grammys are not for us but for Americans. We should get that right. They put everybody in one world music category. We are not their focus. The Americans are their focus. It is not for us. Yes, we can win awards but they do not show us the way they run the award category during the show. I think we should make our own awards our own Grammy and I would say it any day that the Grammy is not for us. They have built something big for themselves. Let them come and win the Headies. How about that? Even if it is not the Headies, let them come and win AFRIMMA in Africa. Let them come and win awards in Nigeria or Africa. We don’t celebrate our own things. It’s just a shame. I have been to the Grammys many times and I don’t see many African artistes. They don’t particularly care because they recognise mainly, their industry. They don’t know you exist. You go there taking pictures with them and when you are taking pictures with them, the guy is already looking somewhere else.
When asked about his expectations for this year’s Headies awards, Animashaun said he is looking forward to it just like any other person.
Hear him:”I am looking forward to it like everybody else. We have done our part. About winning, everyone is not going to take home the plaque. There are 77 nominees in 25 categories. Even if everybody wins one, some people will probably win two or three. People should get used to the fact that some people are not just going to win. The language for music all over the world has changed. If you are nominated, you are pretty much a winner. So, people should be happy with nominations, like winning the awards. All over the world, they celebrate nominees; 12 times Grammy nominee, 12 times BET nominee. They don’t say I won anymore, what they say is that the award goes to, meaning that all of you deserve the award but in this case, it is going to so, so and so. They makes them feel good. So, we have 77 nominees. Those ones that are not going to win will abuse the Headies like they always do. It is going to happen and they are not going to be happy but it is understandable. They just want to have an excuse. Dem go say abeg leave am. Dem just give am. Ask anybody that has won the award in the last 10 years or 12 years, they would have something to say. Let them say that they knew they would win before they eventually won”.
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