REDTV, a dynamic online lifestyle channel that puts the spotlight on Africa with a distinct global appeal, launched its Francophone version on Thursday.
The fun-filled event, supported by the United Bank for Africa (Plc), was held at the Azalaï Hotel in Abidjan Cote d’Ivoire. It was witnessed by distinguished players in finance, public and entertainment industries in Franco-Phone Africa’s largest economy and other neighbouring countries. The impressive gathering also featured the screening and premier of REDTV’s first francophone TV series, Boutique Hotel.
Notable guests who graced the colourful ceremony which was a grand display of excellence include, the Ivorian Minister of Culture, M. Maurice Bandama and Ally Coulibaly, the Ivorian Minister of African Integration.With the launch of French language content of REDTV, the lifestyle station has now extended beyond Anglophone Africa into 10 French-speaking countries in which the UBA group operates.
Speaking at the event, the Managing Director of UBA Cote d’Ivoire, Mrs Sarata Kone, noted that the launch is an acknowledgment of the Bank’s recognition of its diversity as a pan-African financial institution with presence in 19 African countries in major financial capitals of London, New York and Paris. This according to her is in tandem with the Africapitalism philosophy of the Chairman of UBA Plc, Mr. Tony Elumelu’s call on all Africans to take full responsibility in developing the continent. “Africans should present Africa in a new light, it is up to Africans to change the vision the world has concerning it,” Kone said quoting Elumelu.
Boutique Hotel was produced in collaboration with Alexandra AMON, a young producer and actress from Ivory Coast who won the best prize in the television series of FESPACO Awards with Chroniques Africaines in 2015. Boutique Hotel features a young woman, Lola Durant, played by Alexandra Amon, who takes over the reins of a hotel residence once run by her widowed mother. Without experience, Durant faced an uncommon staff and a rather unusual clientele. This series, where love and low-blows intermingle, is the first francophone programme on REDTV channel. “I am truly happy and proud to contribute in my own way to the Ivorian cinema and even happier that nations like Nigeria chose to trust us in developing our art,” said Amon