Sensational singer, Harrysong has opened up on the importance of being strategic when building a brand as an artiste.
Harrysong made this known in a chat with Pulse.
Asked about the importance of having hit songs, he said: “Don’t just chase hits, you need to start thinking strategically. It’s literally called the music business. So, you approach it strategically – money has to go in, it has to be structured and money has to come back.
“Creating is different from promotion and monetization. Promotion alone is a lot. If you do a budget of N100 million, to create that content could cost you like $10 million. Now to push can cost you the entire N90 million because you want to push across borders. People who complain that they’re not making money are only there because the current reality has left them behind.”
“There is more money in this industry that you might not even need shows. The journey starts when you have hits songs and it will get to a point when it won’t about hit songs anymore. It’s about consistency and that consistency will tell how you an artist is and how ready he is. It’s about the strategy and how the music can bring money back.”
The ‘Reggae Blues’ crooner also added that some artistes are seen everywhere, but broke.
“There are some people in this industry who are everywhere, but they are broke. Some, you don’t hear of everything but they’re comfortably rich.”