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Google kicks off certification training for digital marketers

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Google kicked off its certification training programme for digital marketing agencies based in West Africa on Thursday in Lagos.

TheNewsGuru (TNG) reports Google kicked off the programme with up to 400 marketers in Lagos with subsequent Google certification training sessions for digital marketers scheduled in Accra, Ghana on July 18, as well as in Abuja, Nigeria at a date soon to be confirmed.

Google Partners Lead, Nigeria, Tolulope Akinyele, at the training on Thursday in Lagos, said “The participants ranged from digital planners, strategists and account managers, and each was equipped with the tools needed to develop their expertise and capabilities on the Google Ads Platform.

“Subsequent Google certification training sessions for digital marketers are scheduled in Accra, Ghana on July 18, as well as in Abuja, Nigeria at a date soon to be confirmed.

“The boot camp for digital marketers aims to equip participants with the fundamentals of performance and brand marketing, using the Google Ads platform to drive better performance and results for their clients’ portfolios.

“Topics covered include: Shaping a Search Strategy for Your Advertiser: Mobile”, “Measurement principles; Shaping a Video Strategy for Your Advertiser: Video Formats; and Shaping a Search Strategy for Your Advertiser: Creative Excellence, among others.

Akinyele added that with the worldwide digital ad spend predicted to reach more than 375 billion dollars by 2021, digital marketers were positioned at the core of any business that needs to stand out from the clutter in a fast-moving digital world.

She said that digital marketers needed to be equipped to develop cutting-edge strategies to take their client’s businesses to the next level in this post-digital era.

“Eligible agencies will receive Google Ads certification, as well as access to our agency growth programmes,” Akinyele said in a statement.

She noted that in addition to training on the Google Ads solution and platform, digital marketers and agencies would obtain Google certification and access to the Google agency community.

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Akinyele said that for agencies, certification means they could demonstrate that Google recognises them as experts.

“The training part-qualifies them to become Google partner agencies and earn the Google partner badge,’’ the Google Partners Lead said.

She urged interested agencies which were unable to attend the programme to go through the certification process online.

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