The creative industries will benefit from online copyright reform as the European Union (EU) is set to rewrite its two-decades-old copyright rules.
The online copyright reform will force Google and Facebook to share revenue with the creative industries and remove copyright-protected content on YouTube or Instagram.
Negotiators from the EU countries, the European Parliament and the European Commission clinched a deal after day-long negotiations.
The commission, the EU’s executive body, launched the debate two years ago, saying the rules needed to be overhauled to protect the bloc’s cultural heritage and make sure that publishers, broadcasters and artists are remunerated fairly.
“Agreement reached on #copyright! Europeans will finally have modern copyright rules fit for digital age with real benefits for everyone: guaranteed rights for users, fair remuneration for creators, clarity of rules for platforms,” EU digital chief Andrus Ansip said in a tweet.
Under the new rules, Google and other online platforms will have to sign licensing agreements with rights holders such as musicians, performers, authors, news publishers and journalists to use their work online.
Google’s YouTube and Facebook’s Instagram and other sharing platforms will be required to install upload filters to prevent users from uploading copyrighted materials.
Google, which has lobbied intensively against both features and even suggested that it may pull Google News from Europe, said it would study the text before deciding on its next steps.
“Copyright reform needs to benefit everyone – including European creators and consumers, small publishers and platforms … The details will matter,” the company said in a tweet.