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Google’s Director of Sustainable Ads, Scott Spencer, has revealed the internet giant paid content publishers on its advertising network, who use AdSense to monetize their website, a total sum of N4.5 trillion in the year 2017.
Scott made this known in a statement pledging the search giant commitment to make the advertising ecosystem work for everyone.
“We paid $12.6 billion to publishing partners in our ad network last year. But in order to make money from Google ads, you have to play by rules— that means respecting the user experience more than the ads,” he said.
The Google ads execs also revealed that in the year under review, the platform removed 320,000 publishers from its ad network for violating policies, and blacklisted nearly 90,000 websites and 700,000 mobile apps.
“In 2017, we took down more than 3.2 billion ads that violated our advertising policies. That’s more than 100 bad ads per second! This means we’re able to block the majority of bad ad experiences, like malvertising and phishing scams, before the scams impact people.
“We blocked 79 million ads in our network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. And, we removed 66 million “trick-to-click” ads as well as 48 million ads that were attempting to get users to install unwanted software.
“We also introduced technology that allows us to better protect our advertisers by removing Google ads from individual pages on a website that violate our policies.
“Last year, we removed 2 million pages for policy violations each month. This has been critical in scaling enforcement for policies that prohibit monetization of inappropriate and controversial content.
“In fact, after expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages that violated the expanded policy,” Scott stated.