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Twitter recorded a better-than-expected increase in revenue, according to fourth-quarter report released on Thursday, despite drop in monthly active users in the same period.
TheNewsGuru (TNG) reports Twitter attributed the drop in monthly active users, in part, to its campaign of deleting millions of abusive accounts.
Twitter’s overall revenue rose to $909 million in the quarter, and total advertising revenue rose 23 percent to $791 million.
The micro-blogging firm said more than half of total advertising revenue came from video ads placed by corporate clients.
Revenue from data licensing and other non-advertising businesses rose 35 percent from a year earlier to $117 million, the firm reported.
The number of average daily active users exposed to Twitter ads, a new figure disclosed by the company, rose to 126 million in the fourth quarter from 115 million a year ago and 124 million in the previous quarter.
Monthly active users totaled 321 million. That was in line with analysts’ forecasts, but down from 330 million a year earlier and 326 million in the third quarter.
Twitter said that after the current quarter it would stop disclosing monthly active users, a statistic that has become standard among internet companies over the last decade.
For the current quarter, Twitter said it expected total revenue to be between $715 million and $775 million. Analysts are expecting about $765 million, on average.
Twitter said it expects operating expenses to rise about 20 percent year-on-year in 2019 due to efforts to improve its service, above analysts’ average estimate of 12 percent.
It expects capital expenditures to be between $550 million and $600 million, well above analysts’ average estimate of $415 million for 2019.